Every June is Pride Month. Around the world, LGBTQIA+ communities come together during Pride Month to celebrate the freedom to be themselves, but also to raise awareness about the existing lack of freedom and prejudice.
During last Pride Month we have been thinking about how we can support this important issue permanently and help it gain more visibility. The topic is close to our hearts, which is why we want to position ourselves clearly. We quickly came up with the idea of designing a small Pride Collection. Because creating bags and accessories is what we do best.
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Here to stay. The Pride Collection is permanently available. For every jute bag sold we donate 5 euros and for every bum bag 10 euros to the youth network Lambda e.V. A nationwide network for queer youth and queer youth work.
The Pride Collection has been available in our shop for a year now. The designs are timeless but still have that certain something, so to reach as many people as possible.
The result of our month-long development phase combines awareness and style with the lowest possible price hurdle. The products indicate Pride Month through their tone-on-tone embroidery and the inner fabric, without "shouting out" the message. They are also one of our lower priced products to allow for wider distribution.